About

Improving lives, finding cures, and having fun.

Breakthrough T1D’s Northern California chapter began exploring video game fundraising after Dan Connors, a game industry veteran and father of a child with type 1 diabetes (T1D), set up a donation through the online game store Humble Bundle. Excited by the possibilities, the chapter collaborated with Dan and Hans ten Cate, another T1D dad in the game industry, to help get Breakthrough T1D Play (then called JDRF Game2Give) off the ground in 2019.

In 2020, the initiative expanded worldwide and former game industry executive Josh Larson, whose daughter lives with type 1, signed on to lead the program. As Breakthrough T1D Play grows, more and more video game professionals with T1D connections have joined our volunteer group, all with a common goal: to develop creative ways to advance Breakthrough T1D’s mission of improving lives and finding cures, and to have fun doing it.

To date, Breakthrough T1D Play has raised more than $5M for type 1 diabetes research. Our projects include in-game integrations, livestream fundraisers, game bundles, and esports tournaments.

Our Significant Milestones

March 2019

Dan Connors and Hans ten Cate work with NorCal chapter to hold a preliminary  networking event at the Game Developers Conference in San Francisco.

November 2019

First Twitch and Humble Bundle fundraisers raise more than $500K during National Diabetes Awareness Month.

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March 2020

Josh Larson joins the team as a volunteer.

June 2020

Inaugural Twitch relay event.

August 2020

First annual Game Over, T1D! community fundraiser.

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October 2020

Josh Larson becomes JDRF Game2Give director.

November 2020

JDRF One World launches on Roblox as a substitute for in-person JDRF One Walks canceled due to COVID-19.

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November 2020

JDRF Game2Give holds weeklong tournament with World Golf Tour.

April 2021

Second annual relay fundraiser gets nearly 1M views on Twitch.

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June 2021

JDRF One World receives major content update in partnership with Breakthrough T1D UK.

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November 2021

Annual World Golf Tour tournament extends to the entire month of November.

February 2022

Omnipod Bay, a diabetes-friendly island in Animal Crossing™: New Horizons, launches in partnership with Insulet.

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April 2022

Madden esports tournament held with Delta Tau Delta fraternity.

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May 2022

Game Over, T1D! Humble Bundle, featuring games with links to the diabetes community, raises over $250K.

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November 2022

Program cofounders Dan Connors and Hans ten Cate receive the Huntsman Family Community Engagement Award in recognition of their contributions to Breakthrough T1D.

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February 2023

Annual relay event is newly dubbed Raid for Research.

May 2023

Inaugural Creators for Cures fundraising event raises 4x its original funding goal.

June 2023

JDRF Game2Give program crosses $3M fundraising milestone.

September 2023

JDRF Game2Give’s leaders & founders receive the Impact Award at NorCal chapter’s annual Hope Gala.

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February 2024

Game Over, T1D! Steam Sale raises over $200K.

June 2024

JDRF Game2Give program is renamed Breakthrough T1D Play as part of JDRF’s organization-wide rebranding.

Humble

Humble’s mission is to support charity while providing awesome games and other digital content to customers at great prices. Breakthrough T1D Play regularly partners with Humble on game bundles, drawing on our team’s game industry connections to curate content and spread the word about bundles through community Twitch streams. Humble initiatives have raised more than $1.5M for Breakthrough T1D.

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X Rocker

X Rocker is renowned for redefining home entertainment for gamers across the globe with their huge product offering of gaming chairs, desks, and the world’s first gaming beds. Starting with our first Twitch fundraiser in 2019, X Rocker has generously donated dozens of headsets, gaming desks, and other items for giveaways and fundraising incentives. X Rocker has a type 1 diabetes connection within its senior leadership, which makes this cause personal to the company.

Limited Run Games

Limited Run Games is a premium publisher of physical games cofounded by Josh Fairhurst, who lives with type 1 diabetes. Limited Run’s support has included donations of rare collector’s edition games as giveaways for our streaming events hosted on their Twitch channel. Through this partnership, Josh and Limited Run have raised more than $35K for Breakthrough T1D.

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World Golf Tour

World Golf Tour is the #1 top rated 3D online sports game, with more than 15M players across the globe. It’s free to play on Windows PC, Mac, or your favorite mobile device (iOS, Android, Amazon). Since 2020, we’ve partnered with World Golf Tour to hold open charity tournaments during National Diabetes Awareness Month in November. Across four tournaments, more than 150,000 players in 192 countries have competed to be the best!

Game Asset Bundle

Game Asset Bundle is a ragtag collective of independent, creative humans assembled under a generic, unassuming name, with a mission of making art, music, and more for video game developers and other media. Since 2020, they have supported Breakthrough T1D with multiple Humble Bundles and themed game jams, raising more than $120,000 to date.

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Partner with Us

We’re always looking to expand our network. If you’re in the game industry and have a T1D connection, we want to hear from you!

Meet Our Team

Our goal is GAME OVER for T1D.

Josh Larson Headshot

Josh Larson

Breakthrough T1D Play Director
Josh Larson
Josh has over two decades of experience in the game industry, with a focus on scaling innovative businesses and brands. He has held executive roles with Kongregate, Mochi Media, and GameSpot, leading each to beneficial acquisitions. Driving success for independent game developers is a common thread in his career, as Josh has published Editors’ Choice award–winning games that collectively have hundreds of millions of downloads, including Peter Molyneux’s The Trail, idle game pioneer AdVenture Capitalist, and Fox’s Animation Throwdown. Josh is honored to serve as Breakthrough T1D Play’s first Director, which he regards as the most important job of his career. 

Dan Connors

Cofounder & Advisory Council Chair Emeritus
Dan Connors
Dan is a video game industry pioneer and visionary who has played a key role in driving the evolution of digital distribution, episodic game production, and interactive narrative. Dan started his career at LucasArts in 1993, moving from QA to production before founding Telltale Games in 2004 to focus on narrative games. During Dan’s tenure as CEO, the studio released notable games including Sam & Max, The Walking Dead (winner of 80+ Game of the Year awards), and The Wolf Among Us.

Today, Dan uses his skills in development, marketing, and innovation to craft mutually beneficial relationships between Breakthrough T1D and the video game industry. He is also a partner in the independent studio Skunkape Games, and he serves as a consultant for other game companies.
Hans ten Cate

Hans ten Cate

Cofounder & Advisory Council Chair
Hans ten Cate
Hans has been a video game industry executive for over twenty years. He has served in creative and business roles at PlayStation and Electronic Arts, where he designed, produced, and published video games for several franchises (including The Sims and The Simpsons). He is the former Chair of the Board of Directors of the International Game Developers Association and was most recently the COO of augmented reality gaming company Tilt Five. He and his family care deeply about Breakthrough T1D’s mission to create a world without T1D, which has led to them volunteering for numerous initiatives, including Breakthrough T1D Play. Hans also currently serves as President of Breakthrough T1D’s Northern California Chapter Community Board.

Emily Morganti

Strategic Consultant
Emily Morganti
Emily is a marketing and public relations consultant with more than twenty years of experience in the video game industry. Since 2009, she has consulted with indie studios to develop and execute PR campaigns for more than 120 games for PC, mobile, and consoles, specializing in adventure games and story-heavy games in other genres. Before that, Emily managed press and community relations for Telltale Games, reporting to Telltale’s then-CEO, Dan Connors. When Dan asked for her help establishing the Breakthrough T1D Play community and organizing the program’s first Twitch event in 2019, she signed on for a three-month contract and never left.
Monique and her little white dog, Wally, standing in front of a body of water.

Monique Hughes

Community Manager
Monique Hughes
Monique joined Breakthrough T1D Play in 2022, bringing more than ten years of experience in peer-to-peer fundraising and event management. In her work for major nonprofits such as the American Lung Association and Zoological Society of Milwaukee, Monique helped raise over $10M to support various research, advocacy, education, and conservation efforts. Most recently, Monique served as the National Special Events Manager at the Epilepsy Foundation of America, where her responsibilities included establishing and solely managing a livestreaming program that raised $40K in revenue in its first year.

As Breakthrough T1D Play’s community manager, Monique oversees planning and execution of all our streaming events, manages our Discord server and social media, engages and grows our community, and regularly streams on the Breakthrough T1D Twitch channel. Monique is a longtime gamer—it all started when she was six, playing Super Mario World on Super Nintendo, and continued in middle school when she played Battlefield 1942 on PC as a member of a Top 25 ranked guild. Today, Monique’s favorite games include Fortnite, anything Mario or Legends of Zelda, Tony Hawk’s Pro Skater 2, The Sims 3, The Elder Scrolls V: Skryim, and Assassin’s Creed IV: Black Flag. 

Emily Riley

Northern California Chapter Liaison
Emily Riley
Emily joined the Breakthrough T1D Northern California Chapter in 2015 and is currently Director of Donor Relations. Emily works closely with the chapter’s executive team and volunteer leadership to strengthen stewardship while engaging and growing their pipeline of major gifts. She has worked with Breakthrough T1D Play since 2020, bringing her extensive knowledge of peer-to-peer fundraising to our initiatives and helping us secure critical support internally from Breakthrough T1D and externally from corporate sponsors. Emily is also a longtime gamer, with favorites including The Last of Us, God of War, Ratchet and Clank, Luigi’s Mansion 3, and Zelda: Breath of the Wild.

Steven Kovensky

Advisory Council Vice Chair
Steven Kovensky
Steven accidentally fell into games some many years ago. He is the CEO and cofounder of Prismatika, a hands-on boutique game publisher that partners closely with indie studios to help bring their uniquely creative games to full fruition. He has also worked as a designer, producer, and business developer at places like Foundation 9, Ubisoft, and Humble. He's lived with T1D for over forty years. Steven was an early member of the Breakthrough T1D Play advisory council and became the council’s vice chair in 2024.

Tom Schoen

Business Development Consultant
Tom Schoen
A born networker and matchmaker, Tom has been in the industry for the last eleven years, working with several indie developers, media outlets, and other gaming companies in various commercial roles. Alongside this, Tom also cofounded Rangemu, a not-for-profit entity aimed at matching Dutch and Japanese companies for mutually beneficial partnerships and co-organizing the Holland Pavilion at the Tokyo Game Show.

Tom excels at building long-lasting relationships and has seemingly endless knowledge about the gaming industry and its workings. Whether you need to connect to a certain type of company, need feedback on a project, or want to have a nice chat about classic RPGs, Tom is a great person to talk to.

Trisha Lee

Business Development Consultant
Trisha Lee
Trisha is an avid indie game lover and seasoned business developer in the game industry. During her tenure as Senior Business Development Manager at Kepler Interactive, she spearheaded scouting for publishing, project financing, and other commercial offerings of Kepler Group. Prior to this, at Utomik, she had a blast formulating the content strategy for the platform and building a portfolio of 1,400+ premium PC titles in a team of two.

Currently, as the cofounder of the gaming biz dev consultancy firm PATI, she is facilitating fundraising sales and bundles for charity organizations, connecting her passion for games and social impact. Beyond her professional pursuits, Trisha finds joy in painting, solving puzzles, and engaging in lively discussions about food, anime, and offbeat indie treasures.
Isaac Maier Headshot

Isaac Maier

Roblox Developer
Isaac Maier
Isaac has been involved in Roblox development since 2020, with credits such as Chipotle’s spine-chilling “Boorito” Halloween event, live concerts featuring Tai Vaerdes and Zara Larsson, and the parkour battle royale game Jump Kingdoms. He first worked with Breakthrough T1D Play in 2021, as a designer on Breakthrough T1D World’s UK update, and joined the team more formally in 2022.

As our in-house Roblox expert, Isaac lends his skills in game design, 3D modeling, environment design, and production to further evolve Breakthrough T1D World, with contributions including the Quest for the Golden Rufus treasure hunt, the Children’s Congress sidequest in Washington, DC, and the Charity Walk Simulator expansion.

Advisory Council

Brandon Hunt

Brandon Hunt (Video Producer, Layer Media)
Brandon Hunt is a veteran in the gaming industry with experience producing video and social media assets for IGN, Twitch, Humble Games, Amazon Games, and more. He has been a type 1 diabetic since he was thirteen years old, and he's always exploring new technologies that can help those afflicted manage their diabetic journey. When he's not creating videos that range from in-depth trailers and features to goofy internet memes, he enjoys singing for his metal band, Titan Rage. He hopes that with his tenure in the gaming and music fields he can bring more information, help, and joy to those who are going through their own diabetic journey.

Brian David-Marshall

Brian David-Marshall (Former President, InterPop)
Brian David-Marshall is a writer, game designer, and CEO/founder who has worked in the game industry for almost as long as he has been a diagnosed type 1 diabetic. After being heavily involved in building the community around Magic: The Gathering through events and content, BDM—as he is widely known in the gaming community—has designed multiple board games and card games, and has written comics for Marvel and other independent publications. He is currently building a new expansive narrative world that will have one foot in comics and another in games, and is excited to share it with the world as soon as it is ready.

In 2024, BDM organized a Magic charity event called Vintage vs. Type 1, which raised over $15,000 for Breakthrough T1D Play—setting the bar much higher for the next one.

Brian Koenig

Brian Koenig (Director of Product Management, AppLovin)
Brian is a type 1 diabetic who has been creating games and helping game companies flourish since the Gamecube era. He began programming computers and soldering hobby projects about the same time he started finger-prick blood tests and insulin injections, and he made a career from the former while connecting with T1Ds and families new to the latter.

Starting out in software engineering before moving into entrepreneurship and eventually finding a happy place in product management, Brian loves helping Breakthrough T1D Play build and connect inclusive communities and empower anyone to find ways to contribute—from niche streamers to industry leaders. Outside of work and Breakthrough T1D Play, you can find Brian absorbed in an up-and-coming art gallery, diving into the minutiae of a bottle of wine with family, or enjoying a concert at the tiniest venue he can find.

Christian Svensson

Christian Svensson (Head of 2nd/3rd Party Content Ventures & Strategic Initiatives, Sony PlayStation)
Christian Svensson is currently VP of 2nd/3rd Party Content Ventures & Strategic Initiatives at Sony Interactive Entertainment. Prior to his current post, he has served as COO at Six Foot (a game developer/publisher and motion picture & television studio), Corporate Officer/SVP at Capcom, VP of Entertainment Publishing at Midway, CEO of MCV USA, Editorial Director at Computec Media USA, Editor-in-Chief of Next Generation Online (which would later become IGN.com), and more.

He has participated on several Boards of Directors and Advisors including the Board of the Academy of Interactive Arts and Sciences, the PC/Open Gaming Alliance, Interactive Entertainment Professionals, and the board of Take This, a nonprofit dedicated to decreasing stigma and increasing support for mental health within the game industry. He is a graduate of Bucknell University with a BS in civil engineering.

Devon Taylor

Devon Taylor (VP, Group Director, Klick)
Devon Taylor is a VP, Group Director, Strategy and Gaming Evolver for Klick Health. She brings fifteen years of experience in the advertising, nonprofit, education, and communication sectors. Her job every single day is to help clients bridge healthcare and gaming to deploy precise, impactful, and immersive advertising strategies around the world. Devon previously held senior strategy/marketing roles at 21GRAMS, JDRF, and the University of Pennsylvania. As a gaming thought leader, she has been featured in MM+M and PRWeek, served as a juror for the D&AD New Blood Awards, and was a highlighted speaker at SXSW.

Devon was a founding member of JDRF Game2Give, the program that later became Breakthrough T1D Play, and it is her greatest professional achievement to date. She hosts a weekly stream on twitch.tv/BrieflyDevon covering news and insights highlighting the intersection of gaming and healthcare.

In her spare time, Devon freelances as a publicist, brand manager, and writer. She obtained her MEd in higher education administration and her BA in public relations from Penn State.

Devon is a proud working mom (of the human and canine variety) and strives to make her sons proud every day!

Evan Bell

Evan Bell (Director of Technical Product Management, EA)
Evan Bell is a veteran game developer currently trying to mold great technology in the Frostbite engine team at Electronic Arts. He has worked on sixteen shipped, cross-platform titles going back to the Nintendo 64, making meaningful contributions to Battlefield 4, Star Wars: The Old Republic, Anthem, and Dragon Age as a programmer and technical leader. Evan was diagnosed with T1D at the age of fourteen and has lived with the condition for more than thirty years.

Greg Agius

Greg Agius (Marketing Director, Micron)
Greg is a proud member of the type 1 diabetes community and game industry veteran. With an MBA from USC, his career has spanned both the hardware and software side of gaming, including marketing roles for Sony, Activision, and Amazon. In 2017, Greg started his personal diabetes journey when he was diagnosed as LADA (latent autoimmune diabetes of adults). Breakthrough T1D has been invaluable, with helpful resources and a positive mission to work toward a cure. With the support of his family, Greg has learned to adapt to the challenges of type 1 and continues to pursue his passion for outdoor activities, along with some regular late-night gaming sessions (Civilization 5, Fallout 4). He looks forward to helping Breakthrough T1D Play connect with gamers to make a difference for diabetics in the gaming community.

Henrik Karlsson

Henrik Karlsson (Engineering Fellow, Epic)
Bio coming soon ...

Jason Brush

Jason Brush (Principal UX Designer, Amazon Web Services)
Bio coming soon ...

Jason Hawks

Jason Hawks (Services Support Engineer, Xbox)
Jason is an Xbox Services Support Engineer and your quintessential gamer. A chance encounter with a friend’s copy of Super Mario Brothers in the ’80s began his lifelong interest in video games. He discovered anime in late middle school and Dungeons & Dragons in late high school—and he hasn’t looked back since. Jason joined Xbox right after college, and has almost fifteen years of experience supporting the Xbox marketplace, backend infrastructure, and most recently the various first-party studios directly. His outgoing and gregarious nature has allowed him to build a network of like-minded friends and associates across companies such as Obsidian Entertainment, InXile Entertainment, 343 Industries, The Coalition, Playground Games, Wizards of the Coast, The Pokemon Company International, Aniplex USA, and Nintendo of America.

Jason developed type 1 diabetes as an adult in 2010, and has been trying to find a way to balance diabetes advocacy against all the other hobbies and activities that he spends his time on. He hopes that joining Breakthrough T1D’s advisory council will help him leverage his interests to support others in their own diabetes journeys.

Jenna Horton

Jenna Horton (Associate Creative Director, Disney)
Jenna is a creative in the entertainment industry specializing in coming up with really good ideas and then making them look really good. She was diagnosed with type 1 diabetes at the age of 8, which she realized only after indulging in a particularly sugary piece of cake during a birthday party. After her diagnosis, she was given a copy of Packy and Marlon—a game on the Super Nintendo where the titular characters would platform in search of medical supplies and food. Having been raised as a gamer, the experience of utilizing games to educate, inform, and entertain made such a life-changing event feel not quite so isolating.

Professionally, she has worked with EA on advertising for games like Madden, Minions Paradise, and Simpsons Tapped Out as well as consulting on Honda's relationship with Team Liquid. Nowadays, she's deep in the entertainment industry over at Disney ideating on partnership marketing for brands like Coca-Cola, McDonalds, and Hyundai. Bob Iger once called her team "world-class."

Jenna enjoys building a home filled to the brim with games of all sorts with her husband (a Rioter) and their four cats. From mobile games to consoles and PC games, from TTRPGs to board games, they enjoy it all. Jenna has also had a longtime of goal of streaming, and what better reason to jump into the fray than for a cause she cares so deeply for with Breakthrough T1D Play. Don't be afraid to give her a little push (for a good cause).

John Salter

John Salter (Partner & Cofounder, Raine Group)
John is a Cofounder and Partner of Raine. John is responsible for Raine’s interactive entertainment, real money gaming, and digital media practice. Prior to Raine, John was Global Head of Digital Media at UBS Investment Bank, where he had worked for over eight years in the Technology, Media and Telecommunications Group in San Francisco. Prior to UBS, John worked in the Internet and New Media group at Volpe, Brown, Whelan & Co. in San Francisco.

While at Raine, John has led Raine’s investments in DraftKings, Beachbody, Games24x7, Huuuge, Zumba Fitness, and Jagex. He has led a variety of advisory assignments, including raising $3B for Epic Games in two transactions, DraftKings’ combination with Diamond Eagle and SBTech, the sale of Playtika (a unit of Caesars Interactive) to a consortium led by Shanghai Giant Network Technology, SoftBank’s sale of its majority stake in Supercell to Tencent, the sale of Double Down Interactive (a unit of International Game Technology) to an affiliate of DoubleU Games, and Legendary Entertainment’s sale to Wanda, among other transactions. John is on the board of directors of Midnite, Huuuge, Beachbody and Games24x7, all Raine portfolio companies, and is a board observer of DraftKings and Fliff.

John has a BA from Stanford University.

Jonathan Lai

Jonathan Lai (Partner, Andreessen Horowitz)
Jonathan Lai is a General Partner at Andreessen Horowitz. As a cofounder of A16Z GAMES, Jon invests at the intersection of games and technology, with a focus on games as social networks, AI-native games, and virtual worlds infrastructure.

Before joining Andreessen Horowitz, Jon led the North America games investments team at Tencent. Prior, Jon was a senior product manager at Riot Games, the developers of League of Legends, where he shipped the Riot Games API before the company was acquired by Tencent. He started his career in investment banking for Morgan Stanley.

Jon graduated from Harvard University with an MBA and BA in Economics, and lives in the Bay Area with his family.

Josh Fairhurst

Josh Fairhurst (CEO, Limited Run Games)
Josh Fairhurst is the CEO of Limited Run Games, a game publisher that is focused on physical formats. To date, Josh has assisted in the release of over 1,000 physical games. He got his start in the game industry as a tester at Epic Games on Gears of War 2, and later started his own company upon graduating college in 2010. He has a bachelor’s degree in computer science from North Carolina State University. Josh was diagnosed with type 1 diabetes at fifteen and is hopeful for a future where better treatments are available to all.

Justin Graham

Justin Graham (Senior Systems Engineer, Gallium Studios)
Justin Graham has over thirty years of experience in game development, with roles at LucasFilm Games / LucasArts Entertainment, Maxis, Electronic Arts, Elf Farm, Zynga, Cocos2dX / Chukong, SDKBox, and Unity before his current position as Senior Systems Engineer at Gallium Studios, working on Proxi. Skilled as a cofounder, technical leader, developer, and mentor, Justin enjoys solving complex problems in game development, simulation, and AI.

Mark Papermaster

Mark Papermaster (CTO & EVP, AMD)
Bio coming soon ...

Sam Glassenberg

Sam Glassenberg (CEO & Founder, Level Ex)
Sam has spent his career leading teams and companies across the video games industry. He’s flown Star Wars spaceships at LucasArts, managed game technology teams at Microsoft, and built games for Hollywood films like The Hunger Games and Mission: Impossible.

In 2015 he founded Level Ex, the world’s first medical video games studio. Over a million medical professionals play Level Ex games, which are the only video games to offer AMA Category 1 CME credit. At Level Ex, Sam works with the majority of major life science and medical device companies, as well as NASA, to use video game tech and neuroscience to help doctors perform at the top of their game.

In 2019, Sam’s daughter was diagnosed with type 1 diabetes at age five.

Advisory Council

Need Answers?

Frequently Asked Questions

What is type 1 diabetes?

Type 1 diabetes (often shortened to “T1D”) is an autoimmune disease that strikes both children and adults suddenly. It has nothing to do with diet or lifestyle. There is nothing you can do to prevent it. And, at present, there is no cure. Approximately 8.7M people have type 1 diabetes worldwide, a number expected to grow to 17.4M by 2040.

With T1D, the pancreas stops producing insulin—a hormone the body needs to get energy from food. This means a process the body does naturally and automatically becomes something that now requires daily attention and manual intervention. People with T1D must constantly monitor their blood-sugar level, inject insulin or infuse it through a pump, and carefully balance these insulin doses with eating and activity throughout the day and night.

Learn more about T1D.

What is Breakthrough T1D’s purpose?

Breakthrough T1D is the leading global type 1 diabetes research and advocacy organization. As we drive toward curing type 1 diabetes, we help make everyday life better for the people who face it.

Learn more.

How is the money raised by Breakthrough T1D Play used?

Money raised by Breakthrough T1D Play events and initiatives furthers Breakthrough T1D’s efforts to make everyday life with type 1 diabetes better while driving toward cures. With your support, we are creating a movement to improve and change life with type 1 diabetes, advancing breakthroughs on the way to cure the condition.

No organization does more to improve everyday life with T1D—from driving millions of dollars of global investment in therapy development and access, to advancing research, advocacy, and community support. We connect the brightest minds to help advance treatments, influence policy, and improve access to care for those all over the world who need it.

Learn more.

Is participation in Breakthrough T1D Play’s events limited to people and companies in the US?
Not at all! Although most of our team is based in the San Francisco Bay Area and we work closely with Breakthrough T1D’s Northern California and national US offices, Breakthrough T1D Play is an international program with community members from all over the world. This map shows the global reach of one of our streaming events.
Why did JDRF change its name to Breakthrough T1D?

After extensive market research, we determined that while our most engaged supporters saw our previous brand as having strong equity, the name did not accurately represent who we are, what we do, or the full spectrum of the community we support, especially among people less familiar with us.

Our leaders agreed that the name “JDRF” perpetuated misconceptions, with the word “Juvenile’” alienating adults, and the word “Research” failing to capture the full picture of what we do. Using the acronym “JDRF” as our name made it harder for people to engage with us, because they didn’t know—or couldn’t remember—the words represented by each letter.

Breakthrough T1D invites all audiences to progress together. The new name promises impacts large and small—from scientific breakthroughs and advocacy wins, to breaking through everyday obstacles. It’s a rallying cry to make an impact for everyone in the T1D community.

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Breakthrough T1D Play (formerly JDRF Game2Give®) is a program within Breakthrough T1D™, the leading global type 1 diabetes (T1D) research and advocacy organization.

© 2024 Breakthrough T1D Play

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